First pink champagne

Pink champagne has always been a rare and refined treat, oozing sophistication and glamour. But who was the first to invent it and why?

Oct 25, 20245 min read

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First Red Bull

The astonishing, rags-to-riches story of the first Red Bull, from a humble homemade Thai tonic to one of the world's most powerful lifestyle brands.

1 day ago10 min read

First chelada & michelada

Ever heard of a chelada? It's a refreshing Mexican beer cocktail served with ice and spiced with salt and lime. Think margarita but with light beer. And a michelada is like a chelada on steroids, pimped up and packed with extra ingredients.

Mar 315 min read

First mezcal worm

The story of the first mezcal worm, or how a humble, plant-boring insect has been worming its way into popular drinks mythology for generations.

Feb 156 min read

The Aperol Spritz is a modern drinking phenomenon, a neon orange beacon of cultural Italian chic. But when was it first made? And by whom?

First Aperol Spritz

Light, refreshing, stylish & Instagrammable – the Aperol Spritz has become a zeitgeist lifestyle drink that’s bang-on trend for the aperitivo renaissance and our booming trend for social patio culture. Over 300,000 glasses of Aperol Spritz are served daily in Northern Italy alone, for goodness sake!

Jan 47 min read